Everything that’s new in TCF 2.2
The Transparency and Consent Framework (TCF) is an open-source industry standard to help publishers and advertisers ensure that they comply with the General Data Protection Regulation (GDPR) rules...
View ArticleThe battle of revenue: Advertising vs. subscriptions
It’s an existential imperative: publishing needs to remain profitable. In the middle of what The New York Times refers to as a “sector-wide slump,” publishers are examining various approaches to...
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Harnessing the power of ChatGPT to boost publisher productivity
In the fast-paced world of digital publishing, time equals money. It’s crucial that publishers embrace technology that can aid in streamlining work. Trimming superfluous tasks doesn’t just save...
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11 must-listen podcasts for ad tech industry professionals
For advertising aficionados looking to keep their fingers on the pulse of the latest trends and strategies, podcasts have become invaluable resources. We’ve compiled a curated list of the top ad tech...
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Why adblock circumvention failed as a monetization strategy
The perpetual tug of war between publishers seeking more revenue and users seeking a cleaner browsing experience led to the meteoric rise in adoption of ad blocking tools. At last count, 820M devices...
View ArticleThe dangers of made-for-advertising websites (MFAs)
One of the most hotly debated topics of this last summer was the burgeoning impact of made-for-advertising websites (MFAs). These sites are having a significant impact on the online ads ecosystem, and...
View ArticleTop 10 digital publishing trends for 2024
The digital publishing landscape, much like the digital world itself, is in a state of perpetual flux. As we bid adieu to 2023, it’s evident that this year was a testament to the industry’s resilience...
View Article2023 eyeo Ad-Filtering Report
Stay ahead of the current trends in the ad-filtering landscape, including research on users and their attitudes toward online advertising, expert insights and a look into the future of ad filtering....
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How Blockthrough reclaimed 10 billion pageviews for Venatus
Venatus is an award-winning, global AdTech platform that connects advertisers to the audiences of 350+ world-renowned gaming publishers who trust Venatus to monetize their content and communities. For...
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How 9GAG revived ad revenue with Blockthrough
Founded in 2008, 9GAG is a popular social media platform based in Hong Kong that brings its global user base together to easily share content from across the internet. Known for its humorous and...
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