Brand safety: The missing manual for publishers
Like many other ad tech buzzwords—the definition of brand safety is constantly evolving and varies depending on whom you ask. Since brand safety is mainly considered a buy-side issue, it is frequently...
View ArticleWhat is Buyers.json? Learn about the new IAB spec
In a recent post, we examined brand safety from the publishers’ perspective. To quickly recap: Brands don’t want their ads to appear in inappropriate or objectionable editorial environments. The...
View ArticleThe walled gardens of ad tech, explained
Almost no industry report or analysis in the ad tech industry is complete without a generous sprinkling of the term “walled gardens”. In a broader sense, any closed platform or closed ecosystem where...
View ArticleBlockthrough named 2021 Programmatic Power Player
Blockthrough has been named a 2021 Programmatic Power Player by AdExchanger, the award-winning industry publication devoted to covering developments in the digital advertising and marketing space. The...
View ArticleGoogle PageSpeed Insights: How to improve your score
Webmasters understand the importance of page speed in delivering a good user experience. For publishers on the open Web who monetize with advertising, improving page speed is one of the most direct...
View ArticleGoogle’s SPM to MCM switchover for AdX, explained
Google Ad Exchange (AdX) is the most widely adopted premium ad exchange in the world. Small and mid-size publishers upgrading from AdSense and similar plug-and-play ad networks typically see much...
View ArticleBlockthrough wins Adweek Readers’ Choice Award (2021)
Blockthrough is proud to announce that after a multi-week voting process, Adweek has declared Blockthrough a winner of the 2021 Readers’ Choice Best of Tech Partner Award, under the category Best in...
View ArticleWhat exactly is Cumulative Layout Shift (CLS)?
Isn’t it annoying when you accidentally click on the wrong item on a webpage because the elements on the page suddenly moved during loading? Layout shifts perpetuate bad user experience but are...
View ArticleBlockthrough celebrates Great Place to Work® certification
Blockthrough is proud to announce that we have been certified as a Great Place to Work® after a thorough, independent analysis conducted by Great Place to Work Institute® Canada. This certification is...
View ArticleHow to optimize the Largest Contentful Paint (LCP) metric
Earlier this month, we covered the Cumulative Layout Shift (CLS) metric and why it matters for publishers. In the second article in this series, we’ll be looking at another, equally important UX...
View ArticleMonetizing 240M adblocked impressions for AccuWeather
With global headquarters in State College, Pennsylvania, and other offices around the world, AccuWeather is a global leader in commercial weather forecasting and serves more than 1.5 billion people...
View ArticleUnderstanding and improving First Input Delay (FID)
A lot of things need to come together for a site to truly delight its users. The site needs to load relatively fast, the content shouldn’t shift around too much, and the page must be interactive. The...
View Article7 common types of ad fraud (and how to prevent them)
Every web publisher has at some point had their payments withheld or account suspended by a monetization partner for invalid traffic and real or suspected ad quality concerns. Programmatic advertising...
View ArticlePrebid Modules: How they work, use cases, and examples
With inputs from Richard Lam, Senior Product Manager at Blockthrough. Prebid.js is the most widely adopted header bidding wrapper among web publishers for many reasons. It’s open-source, easy to...
View ArticleBlockthrough named 11th fastest-growing company in Canada by The Globe and Mail
Blockthrough is pleased to announce its ranking as the 11th fastest-growing company in Canada according to the 2021 Report on Business ranking of Canada’s Top Growing Companies. Canada’s Top Growing...
View ArticleYour complete guide to data clean rooms
Amidst all the technical jargon that gets thrown around in Ad Ops, here is yet another that may have you scratching your head. If you’re advertising on multiple ad channels (more than just Google and...
View ArticleA publisher’s guide to the 4 programmatic deal types
Programmatic ad spending has grown by 29% since 2020, according to eMarketer. In their revised forecast, eMarketer estimates that advertisers will increase their display spend by more than $97 billion...
View Article4 ways to enrich and monetize your first-party data
Publishers are already aware that third-party cookies will be deprecated sometime in 2023. But how many of us are actually ready for the post-cookie world? You’ve probably heard many publications talk...
View ArticleWhat is post-bidding? And how does it work?
Maximizing yield is a constantly shifting goal post for web publishers and their ad operations teams. There’s always something new around the corner that promises that little extra bit of lift in...
View ArticleThe best supply-side platforms (SSPs) for publishers in 2021
There are many ways to monetize your website content. Using the optimal mix of programmatic deal types is one method. Today, we’re going to be talking about supply-side platforms (SSPs). Also known as...
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